Argos | Make Yourself, at Home
Harnessing artificial intelligence-powered emotion-tracking tech, the campaign follows one lucky family who put the hi-tech solution to the test to furnish their home. Encouraging Brits to have a little more faith in their own instincts and build their spaces around themselves.
Concept Development | Social | Animation
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Involved in all stages of initial pitching, concept development and production. Worked with creative directors to come up with campaign logo lockup. Delivered various supporting digital assets including social, website, animated gifs and banners. Designed asset template for production team and briefing in in art workers. Liaised with suppliers and service providers to ensure proofs are of good quality and in line with digital specifications.
